Summary
In a market flooded with more than 1200 plumbing businesses, we helped Oceania Plumbing stand out with powerful, story-driven marketing.
Owner Joe Currey wanted to attract more commercial and strata work – and he did. Fast.
What we did for Oceania
Thanks to a strategic campaign of deep-dive client stories, Oceania Plumbing:
- Attracted higher-value clients including schools, strata, and restaurants
- Landed 5 new commercial gas jobs worth $65,000
- Strengthened long-term relationships with property managers and facility managers
- Had to hire 3 new plumbers to meet growing demand
Key highlights
The challenge: Other plumbers were already subcontracting their toughest jobs to Joe Currey of Oceania Plumbing. But he didn’t know how to attract those high-value clients directly.
The strategy: Honey Bee Media worked with Joe to produce a full campaign of Client Trust Kits – unscripted client interviews, detailed written case studies, and a professional capability statement.
These weren’t generic testimonials. They were detailed, honest stories that:
- Showed how Joe solved real-world problems
- Let his skills, experience and professionalism shine through
- Demonstrated the systems and service that make Oceania Plumbing different
Quote snippets:
“I’ve been in the industry over 20 years and it’s rare to find tradespeople you can rely on like that. When we call Joe, we know the job will be done – and done properly.” – Jessica Christiansen, Emerald Lakes Residential
“I had an investor ring and say, ‘That was the most thorough report I’ve ever seen.’ And that makes us look good. Because Joe is representing us. He makes our job easier.” – Naomi Baber, Baber & Co
Where this content lives
Amplify impact by repurposing our Client Trust Kits across:
- Organic social posts
- Paid ad campaigns
- Capability statements and tenders
- Website conversion blocks
- Proposal follow-ups
- Sales presentations
- Email newsletters and nurture sequences
- YouTube and Google Business profile
The personal impact
Joe’s business grew. And so did his life.
“Being a dad means the world to me. Before I took on my staff, I was spending all my time working. Now my work-life balance is much better, and I don’t have to miss out on those special moments with my kids. They grow up so fast.”
The challenge
Joe Currey, founder of Oceania Plumbing, already had the respect of his peers. Other plumbing companies regularly subcontracted their most complex work to him – particularly commercial gas installations and high-pressure systems. He was already delivering on the tough jobs.
What he didn’t know how to do was attract those clients directly.
There are more than 1200 plumbing businesses on the Gold Coast. Standing out in that kind of saturated market – especially to high-volume, high-worth and high-trust clients – is no easy task.
Joe wasn’t looking for more of the same. He was looking to grow into the space he knew he was made for:
- Commercial gas installations
- Complex drainage rectification work
- High-compliance strata and property management jobs
But his business wasn’t showing that capability to the people who mattered. And although domestic work was still a valuable part of what Oceania Plumbing did – and still does – it didn’t reflect the full scope of Joe’s experience or ambitions. He knew it was time to reposition.
“I just didn’t know how to attract more customers to my type of business – and the right type of customers,” Joe says.
“You can’t just walk up and say, ‘Hi, I’m Joe.’ You need more than that. You need professionalism.”
The solution
That’s where Keeley Henderson from Honey Bee Media came in.
Keeley brought more than just marketing experience to the table – she brought two decades of award-winning journalism experience.
With 20+ years spent interviewing people for national newsrooms and magazines, she knew exactly how to draw out the real story behind Joe’s service.
These weren’t surface-level interviews. They were layered, emotionally intelligent conversations that revealed what Joe does differently, how he thinks under pressure, and why clients come back.
That’s what sets these case studies apart.
It’s not just content – it’s content built on a journalist’s instinct to find the details that matter, and structure them in a way that builds trust.
Joe worked with Keeley to clarify exactly what kind of work he wanted more of – and how to position himself to attract it.
“We had a few different meetings,” Joe recalls. “Keeley asked questions about the business, my personality, the type of client I suit, and the type of personality that suits me. Because not everybody is suitable for each other.”
From those conversations came a tailored content strategy. At the centre of it? A campaign of Client Trust Kits – unscripted interviews with Joe’s own clients, turned into video case studies, written stories, social snippets, and a professionally designed capability statement to support proposals and outreach.
These weren’t surface-level testimonials. They were deep-dive, story-led pieces that gave prospective clients a clear, fly-on-the-wall view of what it’s actually like to work with Oceania Plumbing – not just what they do, but how they do it.
In one interview, Naomi Baber from Baber & Co explained the benefit of working with Joe’s team:
“If I book a job with Joe, I don’t have to worry about it again. I know it’s done properly. I know it’s been followed through. I know that he’s going to be polite and respectful to my tenants, and that matters to me. They represent our brand.”
She went on to describe a moment that really stood out:
“I had an investor ring and say, ‘That was the most thorough report I’ve ever seen.’ And that makes us look good. Because we’re representing them, and Joe is representing us. He makes our job easier.”
Jess from Emerald Lakes Residential – who manages six body corporates – shared:
“I’ve been in the industry over 20 years and it’s rare to find tradespeople you can rely on like that. When we call Joe, we know the job will be done – and done properly.”
These stories didn’t just tick boxes. They showed how Joe’s business operates under real pressure, and how his team solves problems before they become bigger ones. Naomi talked about how Joe notices issues that other trades miss – saving her time and preventing complaints from tenants. Jess shared how Joe’s documentation and communication give her peace of mind across six busy sites.
The videos weren’t glossy or overproduced – just honest, well-edited interviews that allowed Joe’s clients to speak for themselves. The effect was powerful.
“When you see a video, you see people’s feelings,” Joe says. “You see their reactions. You see belief. You see honesty. You see how they like to work with you.”
It also helped Joe communicate his own value – without having to pitch himself.
“Once you see the videos and the rhythm of it all, you realise how it appeals to people. It tells them about your personality, about the type of work you do. It builds trust.”
The results
Within just five days of publishing his first case study, Joe landed three new B2B clients and has since secured $65,000 worth of commercial kitchen work.
“Since having the videos done, I’ve done five commercial kitchens,” Joe says. “Those jobs alone were worth around $65,000.”
He also began receiving inbound interest from new decision-makers.
“I’ve been approached by facility managers at schools,” he says. “They were looking for a professional, reputable business to work in schools.”
His name – once well known within the trade – started to carry weight in the commercial space too.
“There are a lot of plumbing companies on the Gold Coast,” Joe says, “so it’s nice when people recognise your name.”
Because of the quality and consistency of clients now coming in, Joe has expanded his team to meet demand.
“I’ve employed three new plumbers just to keep up with the workload.”
The impact
The content didn’t just generate leads – it elevated Oceania Plumbing’s brand.
Joe now has a bank of high-quality, human-centred stories doing the relationship-building for him – and they’re ripe for repurposing.
Client Trust Kit content can be leveraged for:
- Organic social posts
- Paid social campaigns
- YouTube video ads
- Website conversion blocks
- Capability statements and tenders
- Email nurture sequences
- Sales presentations
- Retargeting funnels
- EDMs and newsletters
- Google My Business and review replies
- Proposal follow-ups and onboarding packs
“It helped push my brand image into a different place,” Joe says. “Into a place of consistency.”
The videos are doing something that traditional marketing rarely can – building trust before the first call.
“When people see the video, and they see customers’ honest responses, it promotes your business. It moves it forward.”
Today, Oceania Plumbing isn’t just known in the trade. They’re known where it counts – by the property managers, strata companies, and commercial clients who need plumbing done properly, the first time.
Having additional staff hasn’t just helped Joe scale – it’s changed his life.
“Being a dad means the world to me,” he says. “But before I took on my staff, I was spending all my time working. Now my work-life balance is much better, and I don’t have to miss out on those special moments with my kids. They grow up so fast.”
These days, Joe has time to take his son to soccer training. To play Barbies with his daughter. To show up – not just for clients, but for the people who matter most.
And it all started with a decision to start telling the right stories.
