Brand awareness is an imperative part of any business. People need to know you exist if they’re going to make a purchase, right? But let’s be honest – marketing can be a minefield. There’s lots of smoke and mirrors, and success is never guaranteed.
However, if you’ve genuinely got an amazing product or service – and people really do love it – customer case studies are the marketing gift that keeps on giving. You can use and repurpose your case studies in infinite ways. Check out the list below for some inspo.
1. Socials
Leverage the visual appeal of video case studies on platforms like Instagram, Facebook, and LinkedIn. Create engaging teasers or snippets to capture attention and drive traffic to your website for the full story. With online videos projected to make up over 82% of internet traffic by 2022, according to Cisco, social media is the perfect platform to showcase your success stories.
2. Website
Your website is your digital storefront, and video case studies serve as powerful testimonials lining its virtual shelves. Feature compelling case study videos prominently on your homepage and relevant service pages to captivate visitors and bolster your credibility.
3. Email Marketing
Incorporate video case studies into your email marketing campaigns to engage subscribers and nurture leads. According to Forrester, including video in an email can lead to a 200-300% increase in click-through rates, making it a valuable addition to your email strategy.
4. Newsletters
Sprinkle video case studies into your newsletters to provide value-packed content that keeps subscribers eagerly anticipating your updates. Whether it’s showcasing a recent success story or unveiling a new product, video case studies add depth and resonance to your newsletters.
5. SEO Blogs
If you want insightful, imaginative and engaging blogs that’ll also knock the socks off Google bots, look no further. With my 20+ years of journalism experience, I’ll transform your video case studies into engaging blog posts that delve deeper into the featured success stories. According to Demand Metric, companies that blog generate 67% more leads than those that don’t, highlighting the importance of blogging in your content strategy.
6. Paid Ads
Utilise snippets from your video case studies in your paid advertising campaigns across platforms like Google Ads, and YouTube Ads. Craft attention-grabbing ad creatives that highlight the most compelling aspects of your success stories, driving traffic to dedicated landing pages or lead capture forms. According to Statista, digital ad spending worldwide was expected to surpass over US$600 billion last year, emphasising the significance of leveraging paid advertising channels.
7. Staff Training
Share your video case studies internally with your team to inspire and motivate employees. Celebrate successes, highlight best practices, and reinforce the company’s mission and values through real-life examples of client satisfaction and business growth. Engaged employees are more productive and committed to delivering exceptional service, ultimately contributing to your business’s success.
8. Prospecting
When reaching out to cold prospects, let your video case studies do the talking. Share relevant success stories that resonate with their pain points, demonstrating your ability to deliver tangible results. According to a survey by BrightTALK, 71% of marketers cite video conversion rates outperforming other marketing content, highlighting its effectiveness in driving conversions.
9. Sales Collateral
Repurpose your video case studies into brochures, one-pagers, or presentations to support the efforts of your sales team. Condense the key highlights, statistics, and testimonials from each case study into visually appealing formats that sales representatives can use during client meetings or presentations. Sales collateral serves as tangible evidence of your business’s track record and can help overcome objections during the sales process.
Conclusion
The possibilities really are endless. Add some va-va-voom to your brochures with real-life customer success stories. Use them to stand out in bidding and tender submissions. They bring boring presentations to life. (yep, I went there.) Take them to a trade show and create a talking point, or use them in training sessions to inspire your team.
Want to know if customer case studies could help you? Contact me today.
