Keeley Henderson – Honey Bee Media
Brand Journalist
I use 20+ years of award-winning global journalism to craft trust-building stories that turn curious prospects and donors into ardent supporters.
I work with:
Not-for-profits (NFPs) needing magzine-worthy case studies to fuel fundraising and media coverage.
Consultants who want proof-driven stories that show their impact in action.
Professional service providers who need to rise above the noise.
Businesses that rely on consistent sales to keep staff busy
TOP TIP: Choosing the right story – with the right ingredients – is paramount if you want to create meaningful impact.
Who I help - and how
I turn real results – and lived experiences – into compelling, credible business stories.
My clients are high-value, trust-based service providers and NFPs.
They are brilliant at what they do, but they need help showing it, because they offer something intangible that can’t be tested before buying.
Advisors, accountants, consultants, developers, coaches, agencies – service providers that depend upon reputation, trust, and referrals.
- Stand out in a saturated market
- Build real trust - not just clicks
- Amplify authority
- Stay front-of-mind with the right people
- Do it without being in front of the camera or pretending to be an influencer
Want to see it in action?
Here’s what our customer case studies did for Oceania Plumbing:
- Landed three new B2B clients in 1 week
- Got five new commercial gas jobs worth $65,000
- Attracted more ideal clients; strata managers, facility managers, and commercial kitchens
- Had to hire three new plumbers to meet demand
What you get (and why it works)
Lo-fi video interview
Using my 20+ years of journalism experience, I ask questions that draw out the social proof you need to meet your business goals. The focus is on genuine, honest storytelling that showcases your success in action. These detail-rich interviews produce a high-volume of quality content, designed to be repurposed across multiple channels.
Brochures
Reinforce your proposals, sharpen your sales conversations, and give your referral partners something concrete to share with a professionally designed 8-10 page, reportage-style customer case study. This impressive brochure spotlights all the points you want your audience to remember.
Blogs
An editorial-style blog that turns the key points from the interview into a clear, engaging format. Keywords and synonyms can be woven in naturally to ensure the blog is easy to read, easy to find, and easy to quote.
Example brochure
Send it with your proposals, after first contact with prospects, share with your referral partners.
Social posts
These posts act as a signpost to your case study. Strategic social media support is essential for amplifying impact. Each one is tailored to your audience and written to spark interest, engagement, and action.
Our videos are intentionally detailed to maximise mileage
They are designed to be repurposed – to amplify impact. If the client doesn’t have the in-house resources or skills necessary to slice and dice the content themselves, we can recommend an excellent provider (we don’t do this in-house.)
Keen on Property delivered next-level results as a Gold Coast buyer’s agency. But in a crowded market, no one really knew.
So we told their story – through the voices of their clients. Now they’re an award-winning, market leader.
Jacobs Financial Advisory wanted to future-proof its position as the Northern Gold Coast’s go-to boutique financial advisory service.
We interviewed several clients who shared their stories. In the process, they brought Jacobs Financial’s USP to life.
Creative By Laila wanted to demonstrate what quality branding could make possible.
We interviewed this client, who described how they attracted a high-volume national account with 20+ sites after their rebrand.
We wrote the copy and Creative By Laila then designed the brochure.
Oceania Plumbing wanted more commercial kitchen jobs, so we interviewed this current commercial kitchen client about the various projects they’ve worked on together.
In this particular interview, the client revealed Oceania saved them over $10,000 when another tradie made a mistake on the install.
Our unique approach just hits different
What makes this content so effective is the mix of two skill sets that rarely meet.
First: A journalist’s instinct
With two decades in newsrooms and national publications, I know how to spot a real story.
The kind that’s got grit, not gloss.
I know how to draw out details that matter, ask questions that unlock trust, and turn raw conversations into powerful human proof.
Second: A marketer’s lens
I design each piece strategically, to educate, clarify, and build confidence.
Whether it’s explaining what your service actually involves, showcasing outcomes, or giving your referral partners a tool that speaks for itself..
Everything is structured to make it easier for your ideal customers to say: “Yes.”
This creates story-rich, compelling content that’s strategically aligned with your business goals. Real, human storytelling that builds trust. The type that clients remember.
The problems we solve
Here are some of the issues our clients come across
- “Our work is complex, and we struggle to communicate our value in a way people relate to - without sounding too technical.”
- “We get great results, but our target market can’t tell us apart.”
- “We give our clients outstanding results, but explaining that in a way our target market actually listens to is hard."
- “We work in a crowded industry where anyone can claim to be an expert. We want to stand out by showing the real, measurable results we get for our clients.”
- “I started this business because of something deeply personal - it’s my life’s work. I want to share my story so people understand why I do what I do, but I’m nervous about getting it wrong.”
Real expertise.
Recognised results.
- Master of Arts with Distinction in Journalism
- Certified by the National Council for the Training of Journalists (NCTJ)
- Feature Story of the Year – National Association of Press Agencies (NAPA)
- Best Article in a Magazine – Older People Speak Out (OPSO)
The packages
Trust
Builder
-
A 60-minute strategy session to clarify tone, audience, and messaging
-
One customer story interview on video (lo-fi tech + candid interview to build trust)
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Written case study (1,000 - 1,200 words)
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A blog that reinforces key messages online
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5 social posts to extend the story’s reach and visibility
Referral
Builder
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A 60-minute strategy session to clarify tone, audience, and messaging
-
One customer story interview on video (lo-fi tech + candid interview to build trust)
-
An 8–10-page professionally designed and branded customer story brochure (think of this as a sales tool for referral partners)
-
A blog that reinforces key messages online
-
A suite of 10 branded social posts to compound impact and keep the story visible across channels
Authority
Builder
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Everything in the Referral Builder Package +
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10 short-form video snippets (15–45 seconds each, lightly edited and captioned)
The truth?
Most of my clients need a bespoke solution. That's why I start with a strategy session. I treat the packages a bit like a menu and make recommendations based on the specific goals and pain points we're dealing with.
Next Step
If this style of brand journalism excites you – or you believe it could benefit your clients – let’s brainstorm what that might look like.